Thursday, March 16, 2017

3 Concepts for Tennis Promo

1) Girl or boy is doing extreme training, the mood is darker and grittier, they are really pushing themselves.  They are working out in the work room, doing running in slow motion.  They narrate over the commercial with the main tag of "Tennis isn't just my hobby, it's my life".  The commercial ends with them entering a tennis court, camera is low angled to show their hip and tennis racquet.  

2) Girl and boy are facing off against each other in a match.  Close ups of their eyes, brimming with determination, a bead of sweat traces down their face line, one point away from winning.  The only thing that can be heard is their heavy breathing.  Their stances are tough, they both hunger for the title.  The girl throws the tennis ball up, but before she can hit it, the footage cuts to black.  The logo for the tennis tournament shows.

3) Kind of a combination of both of the previous concepts.  The girl and boy stand facing off, determination and hunger for the win.  The girl recalls all the training she did to get there, working in the gym running laps, the failure, the pain, the glory.  She narrates over the footage "I've fought with everything I've got to get here, and i'm not going to give it up easily." She throws up the ball to serve and before she can hit it, the screen cuts to black and the tennis tournament logo shows.  

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